Da Vinci Luxury AG: Da Vinci Luxury AG offers Manchester United Lifestyle shoe collection www.united-lifestyle.com

Berlin (pta022/18.05.2016/12:20 UTC+2) The Da Vinci Luxury AG (Ticker OJX : BE , ISIN DE0005188304 , WKN 518 830 ) will put, as "the luxury Holding", focus on medium-sized companies with long-term growth- and investment strategy.

At the end of 2015, the Da Vinci Luxury expanded her portfolio with SHIP Luxury B.V. whose brand HEROES entered a multi-year partnership with Manchester United Football Club. On the one hand, the SHIP brand HEROES will equip the first team of the club at official
events with its luxury designer shoes. On the other hand SHIP Brands, as a licensee, launched the Manchester United Lifestyle Shoes - an exclusive collection of high quality casual shoes, which is aiming the 659 million worldwide followers of the club. Marketing is carried out through the e-commerce platform www.united-lifestyle.com, established by SHIP Brands, which makes also part of the sustainable growth strategy of Da Vinci Luxury. Since the end of 2015 pre-orders for the shoes have been received from 11 countries such as, the UK, China, USA, Russia, Singapore, Germany, Switzerland and Kuwait. In addition, the e-commerce platform is registering hits from 149 countries, reflecting the huge interest in the Lifestyle Collection.

"More than just a shoe. The exclusive Manchester United Footwear Collection is the combination of innovative design, outstanding quality and finest Italian shoemaking". Says Joachim Swensson, founder and CEO of SHIP Holding B.V.

The collection, launched by the, to 85% to Da Vinci Luxury AG belonging subsidiary, "SHIP Brands B.V.", was inspired by diverse influences. Founder Joachim Swensson combined influences from sport, fashion, architecture and music for a creative twist and created the perfect shoe from the best materials .

About Da Vinci Luxury AG
The Da Vinci Luxury AG (Ticker OJX : BE , ISIN DE0005188304 , WKN 518 830 ) was established in 2007 and is listed on the Berlin Stock Exchange . The Da Vinci Luxury AG invests in lifestyle products in the luxury segment with a focus on premium brands with attractive growth, strong dynamics and untapped potential. Investments are monitored by seven partners who are responsible for the areas of business, finance, law, tax and personnel. The management and controlling of the investments is carried out by the investment team. The Da Vinci Luxury AG maintains offices in Europe and the USA (Berlin , Bologna, Milan, Amsterdam , New York) . The core business is to acquire brands and to increase their profitability by finance optimization, innovative marketing strategies and the use of synergies. The brand DNA of Da Vinci Luxury AG is based on competence, quality and reliability.

Company contact:
Da Vinci Luxury AG
Hendrik Klein, CEO
Marburger Straße 1
10789 Berlin
Tel.: +49 30 210036540
E-Mail: info@davinci-luxury.com
www.davinci-luxury.com

Press contact:
FleishmanHillard Germany GmbH
Meike Hansen
Hanauer Landstr. 182 A
60314 Frankfurt am Main
Tel.: +49 69 405702-0
E-Mail: meike.hansen@fleishmaneurope.com

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Emitter:	Da Vinci Luxury AG Marburger Straße 1 10789 Berlin Germany
Contact Person:	Hendrik Klein
Phone:	+49 30 210036540
E-Mail:	info@davinci-luxury.com
Website:	www.davinci-luxury.com
ISIN(s):	DE0005188304 (Share)
Stock Exchange(s):	Free Market in Berlin