Da Vinci Luxury AG: Manchester United Fashion Sneakers Lifestyle Collection now available in the Megastore at Old Trafford

establishing the 100% subsidiary: DVL Megafanstore UG

Berlin (pta014/15.09.2016/09:00 UTC+2) The Da Vinci Luxury AG (Ticker OJX: WKN 518 830), had expanded her portfolio with the SHIP Luxury B.V. Their brand HEROES received a multi-year partnership with the Manchester United Football Club. Firstly, the SHIP brand HEROES will equip the first team of the club at official functions with its luxury designer shoes. Secondly SHIP Brands launched as a licensee the Manchester United Lifestyle Shoes - an exclusive collection of high quality casual shoes, which is aimed at the 659 million worldwide followers of the football club.
Last Saturday on the day of the derby against Manchester City, the first copies of the new Manchester United Sneakers Lifestyle collection were first offered in the official Fan store of Manchester United. Before each game, approximately 17,000 fans go through the Megastore. Old Trafford, the stadium of Manchester United is always regularly sold out with nearly 76,000 visitors. Furthermore, the sneakers are now available on the official Manchester United FC online store United Direct under http://store.manutd.com/stores/manutd/de/c/mode/herren/schuhe.
Another distribution channel was also established in the last week: the DVL Megafanstore UG, which will operate the portal www.megafanstore.com. The MegaFanstore will also coordinate in particular the social media activities and start communicating with Fan groups. https://www.instagram.com/megafanstore_manu/
Here are i.a. various actions and the available set of small prizes for individual groups provided. In particular, the active fans who watch regular games together on TV or in some cases even go to games to Old Trafford, we consider a particularly important target group to the new Lifestyle Sneakers collection, which should get to know the new Manchester United product. Social media channels are used intensively by fans, individual stars of Manchester United reached by individual posts or tweets sometimes over 100 million readers within hours.

About Da Vinci Luxury AG
The Da Vinci Luxury AG (Ticker OJX : BE , ISIN DE0005188304 , WKN 518 830 ) was established in 2007 and is listed on the Berlin Stock Exchange . The Da Vinci Luxury AG invests in lifestyle products in the luxury segment with a focus on premium brands with attractive growth, strong dynamics and untapped potential. Investments are monitored by seven partners who are responsible for the areas of business, finance, law, tax and personnel. The management and controlling of the investments is carried out by the investment team. The Da Vinci Luxury AG maintains offices in Europe and the USA (Berlin, Bologna, Milan, Amsterdam, New York) . The core business is to acquire brands and to increase their profitability by finance optimization, innovative marketing strategies and the use of synergies. The brand DNA of Da Vinci Luxury AG is based on competence, quality and reliability.

Company contact:
Da Vinci Luxury AG
Hendrik Klein, CEO
Rungestraße 9
Mimg Business Center
10179 Berlin
Tel.: +49 30 210036540
E-Mail: info@davinci-luxury.com
www.davinci-luxury.com

Press contact:
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80639 München
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Emitter:	Da Vinci Luxury AG Rungestraße 9 10179 Berlin Germany
Contact Person:	Hendrik Klein
Phone:	+49 30 210036540
E-Mail:	info@davinci-luxury.com
Website:	www.davinci-luxury.com
ISIN(s):	DE0005188304 (Share)
Stock Exchange(s):	Free Market in Berlin