Da Vinci Luxury AG: Da Vinci Luxury restructures distribution of the Manchester United Lifestyle footwear collection

Berlin (pta021/03.03.2017/11:55 UTC+1) The online shop www.shoptheheroes.com, operated by the 85% subsidiary SHIP Brands, was taken over by the employees as part of a management buy-out and now acts as a reseller for SHIP Brands.
The further sales and marketing activities are now directly controlled by the holding company. SHIP Brands and its subsidiary HEROES will continue to focus on expanding the HEROES luxury label, as well as on the design and production of the leisure collections offered as Mono Brand Edition sports clubs.

Da Vinci Luxury has launched the online shop: http://www.megafanshop.com, which already has the entire range of the Manchester United Lifestyle shoes collection on offer. In particular, the social media sector will be increasingly used to promote the product range.

The collection is also offered by an independent sales partner, Megafanstore Marketing and the online shop www.megafanstore.com.
Megafanstore will be the products among others. Through a refer-a-friend program via social media, Megafanstore also plans to open its own stationary flagship stores for fan merchandise. A strategic cooperation agreement has been agreed, which includes the fact that Megafanstore Marketing will also market the Lifestyle Edition to international retailers, who will present it to the Da Vinci Luxury Group.
Overall, it makes sense for Da Vinci Luxury to place your own offer with partners who have aligned their offer to football fans and have an existing customer base in this segment. In the past financial year, only 7416 pairs of shoes were sold due to numerous delays. For 2017, however, we are optimistic that we will be able to drastically increase sales through the measures introduced.
There is inventory available for a high demand, which is now to be sold with the new sales structure. For the current year 2017 the collection will be slimmer, focusing on the most common models.

About Da Vinci Luxury AG:

Da Vinci Luxury AG (ISIN DE0005188304, WKN 518830) was founded in 1999 and is listed on the Berlin stock exchange. The purpose of the company is the trading of consumer goods as well as the participation in and management of companies of the consumer goods industry at home and abroad as well as the provision of consulting and other services for the managed companies. It is planned to establish a luxury brand holding company for small and medium-sized companies from the fashion sector and other luxury sectors. Da Vinci Luxury AG invests in lifestyle products in the luxury segment with a focus on premium brands with attractive growth, strong dynamics and untapped potential. Investments are monitored by seven partners, who are responsible for business development, finance, law, taxes and human resources. The investment team controls and controls investments. Da Vinci Luxury AG maintains subsidiaries (partly through subsidiaries) in Europe and the USA (Berlin, Bologna, Milan, Amsterdam, New York). The core business is to acquire brands and increase their profitability through financing optimization, innovative marketing strategies and the use of synergies. The brand DNA of Da Vinci Luxury AG is based on competence, quality and reliability.

Contact Person:

Da Vinci Luxury AG
Hendrik Klein, Managing Director
Rungestrasse 9
Ming Business Center
10179 Berlin, Germany
Phone .: +49 30 120 856 33
Fax.: +49 30 120 856 37
E-mail: info@davinci-luxury.com
www.davinci-luxury.com

Disclaimer

This document contains forward-looking statements regarding the overall economic development, as well as the business, earnings, financial and financial situation of Da Vinci Luxury AG. These statements are based on the company's current plans, estimates, forecasts and expectations, and are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated. The forward-looking statements are only valid at the time of publication. Da Vinci Luxury AG does not intend to update the forward-looking statements and does not assume any obligation to do so. Furthermore, no guarantee can be given for future business development. Developments may occur, which lead to the fact that different projects can not be realized as planned, or that investments do not prove useful afterwards. Da Vinci Luxury AG accepts no liability.

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Emitter:	Da Vinci Luxury AG Rungestraße 9 10179 Berlin Germany
Contact Person:	Hendrik Klein
Phone:	+49 30 120 856 33
E-Mail:	info@davinci-luxury.com
Website:	www.davinci-luxury.com
ISIN(s):	DE0005188304 (Share)
Stock Exchange(s):	Free Market in Berlin