Da Vinci Luxury AG: First positive results of the restructuring of the sale of Manutd. Lifestyle Edition

Company registered in Berlin now

Berlin (pta007/26.04.2017/08:00 UTC+2) As announced in early March, Da Vinci Luxury has found the first reseller for the Manchester United Lifestyle Edition. Selected models are now available at the Red Legends Store in Old Trafford. The sale in the official Manchester United Megastore and United direct (Online) are still on schedule.
Red Legends, founded in 1955, is the oldest Manchester United Supporters Store, just 100 meters from Old Trafford Stadium in Manchester. From the very extensive collection, the series are preferred to be offered, which may have the greatest sales opportunities, e.g. The Cliff and the Trinity series, which range in price from 50 to 79 euros. In addition, due to the proximity to the Old Trafford stadium, it is possible to start promotional activities. In particular, on match-days cost-effectively and thus directly to reach thousands of fans. The sale at the Red Legends Store can be boosted directly through accompanying social media activities. A considerable number of fans also come from abroad, often from Asia. These visitors are especially interested in the purchase of fan articles.
The activities at the Red Legends are co-ordinated by our cooperation partner Megafanstore Marketing Ltd, who also speaks with other resellers.
Negotiations with major partners on exclusive rights for respective countries are making progress. On the whole, the negotiation of exclusive or part-exclusive rights is an advanced stage for 11 countries. In the next few weeks, we expect to have signed contracts.
A key element of the restructuring of sales, which was introduced in January 2017, was to organize the distribution network expansion also via external partners, not just as originally planned, to win individual resellers directly with their own staff and to use their own online platforms such as http://www.megafanshop.com. As a result, the fixed costs were reduced to a minimum. The measures are now showing first positive effects on costs and on sales. It is also intended to reduce the new ManUtd. Collection range of styles and to focus marketing on individual models. The goal is to establish these models as a standard shoe for Manchester United supporters and thus achieve very high sales figures.
Da Vinci Luxury AG has been registered in the Commercial Register of the Amtsgericht Charlottenburg in Berlin since 24 April 2017 under HRB 186130 B.

About Da Vinci Luxury AG:

Da Vinci Luxury AG (ISIN DE0005188304, WKN 518830) was founded in 1999 and is listed on the Berlin stock exchange. The purpose of the company is the trading of consumer goods as well as the participation in and management of companies of the consumer goods industry at home and abroad as well as the provision of consulting and other services for the managed companies. It is planned to establish a luxury brand holding company for small and medium-sized companies from the fashion sector and other luxury sectors. Da Vinci Luxury AG invests in lifestyle products in the luxury segment with a focus on premium brands with attractive growth, strong dynamics and untapped potential. Investments are monitored by seven partners, who are responsible for business development, finance, law, taxes and human resources. The investment team controls and controls investments. Da Vinci Luxury AG maintains subsidiaries (partly through subsidiaries) in Europe and the USA (Berlin, Bologna, Milan, Amsterdam, New York). The core business is to acquire brands and increase their profitability through financing optimization, innovative marketing strategies and the use of synergies. The brand DNA of Da Vinci Luxury AG is based on competence, quality and reliability.

Disclaimer

This document contains forward-looking statements regarding the overall economic development, as well as the business, earnings, financial and financial situation of Da Vinci Luxury AG. These statements are based on the company's current plans, estimates, forecasts and expectations, and are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated. The forward-looking statements are only valid at the time of publication. Da Vinci Luxury AG does not intend to update the forward-looking statements and does not assume any obligation to do so. Furthermore, no guarantee can be given for future business development. Developments may occur, which lead to the fact that different projects can not be realized as planned, or that investments do not prove useful afterwards. Da Vinci Luxury AG accepts no liability.

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Emitter:	Da Vinci Luxury AG Rungestraße 9 10179 Berlin Germany
Contact Person:	Hendrik Klein
Phone:	+49 30 120 856 33
E-Mail:	info@davinci-luxury.com
Website:	www.davinci-luxury.com
ISIN(s):	DE0005188304 (Share)
Stock Exchange(s):	Free Market in Berlin