SENACTIVE pursues European expansion course with venture capital partner

Human intelligence capabilities solutions also win the approval of tecnet

Vienna (pts022/19.09.2007/13:00) The most recent investment of tecnet equity Technologiebeteiligungs-Invest AG now supports the continued successful development of SENACTIVE in the international market. In its role as one of the leading companies in the technology sector SENACTIVE generates competitive advantages for companies in the CRM, finance and logistics industries through successful integration of Business Intelligence into operational business processes. Provident event analysis modeling human intelligence capabilities enables the immediate response to unforeseen events. As a technology investor, tecnet recognized the solution potential of SENACTIVE and in its role as investor, it drives the European expansion forward.

"Seeing, understanding, acting; interlinked thinking is key for successful business processes. This is the reason that our software, SENACTIVE InTime, is quite comparable with the human approach. If you can identify and understand complex situations exactly when they happen and provide the right response, you will be met with success" explains SENACTIVE managing director Christian Plaichner.

Qualifyable experiences and predictions, fast responses and focus towards the future are the cornerstones for profitable decision making. Successful managers are masters of interrelations. Complex business processes, however, require the right strategy and software to respond directly and correctly to the magnitude of factors. "Our optimally integratable software architecture combined with our solution oriented consulting approach merges Business Intelligence with complex event processing in real time. Thus, we provide our business partners with improved decision quality and closeness to the customer" states Dr. Josef Schiefer, technical director of SENACTIVE.

The provident event analysis of SENACTIVE for example is currently implemented in the CRM sector. International telecommunication companies successfully rely on SENACTIVE for the development of customized wait-and-see campaigns. With the individual and trend based recommendation management they achieve a proposal acceptance rate of more than 35%. Customers that are prone to terminate their relationship are serviced pro-actively as well.

In the gambling sector, clients such as MagnaBet benefit from the automatic detection of problematic gambling behavior. Fraud attempts can be prevented in real-time. SENACTIVE's intelligent event analysis supports customer service activities of 13,000 financial advisors from the most renowned Western European financial institutions so that the current financial market situation corresponds with the desired customer risk. Even delivery chains and warehouses are economically managed by SENACTIVE in exactly those areas that are decisive for profit or loss.

"We were able to celebrate enormous successes with our international clients in the last months, because we were able to give them exactly the room to maneuver which they need to respond with customized services and organizational flexibility to unforeseen events" reports SENACTIVE managing director Christian Plaichner. This also convinced the venture capitalist tecnet who specializes in high-tech companies. "We see the strategy of intelligent cross-linking of event streams as a perfect opportunity to implement increasingly complex business processes of specialized divisions. With our involvement we now provide the opportunity for expansion in Europe" says tecnet equity managing director Dr. Doris Agneter and is delighted about the future cooperation.

THE COMPANY
SENACTIVE offers cutting edge software solutions and consulting to quickly detect relevant events in your organization's operational business processes and to respond rapidly with appropriate solutions. The combination of business intelligence with Complex Event Processing (CEP) in real time improves the quality and speed of the decision-making process, while maintaining close contact with the customer. The adaptive enterprise becomes reality.

Tecnet equity Technologiebeteiligungs-Invest AG is an innovative, technology orientated company specialized on Venture Capital Fonds. Industrial, information and communication technologies, life science, materials sciences and environmental technologies are financed. Tecnet equity is in the focus of the technology concept by Lower Austria.

Aussender:	SENACTIVE IT-Dienstleistungs GmbH
Ansprechpartner:	Mag. Peter Kühnberger
Tel.:	+43 (0)890 15 85
E-Mail:	peter.kuehnberger@senactive.com