Empathy in Online Stores?
Intelligent Recommendation Management Increases Conversion Rate by 20%
Klosterneuburg near Vienna (pts007/11.04.2008/08:30) Good sales people know the habits of their customers perfectly. They can identify customer needs quickly and have enough time to cultivate the customer relationship. Austrian software company SENACTIVE instils empathy into online stores. Intelligent recommendation management directs potential customers to relevant offerings and thus transforms them into customers.
We all remember the days of the first online stores, which were rather poor reproductions of product catalogues. Today's buzz words give rise to online stores designed with social commerce, product advisers and a higher service level in mind. But one key customer desire still remains unchanged: they still want the same service they would get in their local store.
"The Quality of Online Customer Contacts is Decisive"
"The quality of customer contacts counts more than the actual number of visitors to a website" emphasises Corinna Höll, Chairperson of the IAB Austria (Industry Association for Online Advertising - Branchenverband für Onlinewerbung). "In order to beat the competition, suppliers also have to take advantage of the opportunities the Internet offers. Customers are flexible and are always on the look-out for offerings that perfectly match their needs, and this leads automatically to an increase in the conversion rate." Intelligent software helps online stores to put themselves in the position of the user, understand their behaviour and hence relate to them empathetically.
Business Intelligence as a Sales Aid
SENACTIVE analyses the behaviour of customers and their interests during their visit to the online store. Conclusions regarding the needs of the customer are drawn from the on-the-spot data gathered - in the case of regular and known customers, these are complemented by historical data. Offerings, sorting sequences and discounts are then made in real time. In this manner online browsing or purchasing behaviour can actively be transformed into a selling opportunity by offering an article in the customer's favourite colour at a cash price that corresponds to their personal profile.
Perfectly matched offerings, at the exact moment of buying interest, increases the conversion ratio, producing a win-win situation through intelligent offer generation. Customers get the feeling that they are being looked after personally in the online store, customer bonding improves and the shop owner is delighted at conversion rates increased by around 20%.
Learning in Real Time from Campaign Successes
Intelligent offer generation from SENACTIVE optimises existing online stores using intelligent recommendation management, which goes beyond just analysing the click behaviour of the user in real time. "We do not just automatically take trends in customer behaviour into account, but key ratios like customer value and the ratio of return as well. This quickly makes campaigns profitable and increases customer bonding", states Graduate Engineer (FH) Christian Plaichner, CEO of SENACTIVE IT-Dienstleistungs GmbH.
Detailed information on intelligent offer generation and a demo store can be found under http://www.senactive.com/demoshopEN
The Company
SENACTIVE offers cutting edge software solutions and competent consulting to quickly detect relevant events in your organization's operational business processes and to respond automatically and rapidly with appropriate solutions. The combination of business intelligence with Complex Event Processing (CEP) in real time improves the quality and speed of the decision-making process while maintaining close contact with the customer. The adaptive enterprise becomes reality.
| Aussender: | SENACTIVE IT-Dienstleistungs GmbH |
| Ansprechpartner: | Mag. Peter Kühnberger |
| Tel.: | +43 (1) 890 15 85-0 |
| E-Mail: | publicrelations@senactive.com |
